DIGITAL MARKETING FOR TEAMS, DRIVERS AND MOTORSPORT BRANDS
ACCELERATE YOUR DIGITAL PRESENCE WITH MINI CHALLENGE & STULANE
MINI CHALLENGE has partnered with StuLane, a specialist motorsport marketing agency, to support teams, drivers, partners and automotive brands with professional digital services. From standout websites to tailored marketing strategies, StuLane helps motorsport businesses build their online presence and connect with fans, partners and sponsors more effectively.
WHY A STRONG DIGITAL PRESENCE MATTERS IN MOTORSPORT
In today’s motorsport landscape, a strong digital presence is essential — not just for drivers, but for teams, partners and brands too. From sponsor visibility to fan engagement, your online image plays a major role in growing your profile and delivering business value.
Whether you’re showcasing a team, telling your brand story, or activating a championship partnership, your digital platforms are where that story comes to life.
StuLane partners with MINI CHALLENGE to deliver expert digital marketing support across the paddock — helping motorsport businesses of all sizes connect, grow, and thrive online.
HOW WE SUPPORT TEAMS, DRIVERS & PARTNERS
Through our work with MINI CHALLENGE, we offer tailored digital services to help racing teams, drivers, championship partners, and motorsport businesses stand out online and make a lasting impression.
KEY SERVICES FOR MINI CHALLENGE TEAMS, DRIVERS & PARTNERS:
- Motorsport Website Design – High-performance websites to showcase your racing, sponsors and story
- Branding & Strategy – Sharpen your positioning and define your digital identity
- SEO & Digital Marketing – Boost your visibility and attract the right audience
- Content & Social Media – Tell your story and engage fans, followers and partners
- Campaign & Activation Support – Help with launching, promoting or activating your involvement in the sport
With years of experience in motorsport marketing, we understand what works — and how to deliver value both on and off the track.
Let’s bring your motorsport brand to life online. Book a free discovery call with StuLane today.
HELPING SPONSORS GET MORE FROM MOTORSPORT
In motorsport, sponsors are looking for more than just stickers on a car — they want visibility, engagement, and measurable value. That’s where smart digital marketing comes in.
Through our partnership with MINI CHALLENGE, StuLane helps teams and partners deliver more value to their sponsors through standout websites, compelling content, and performance-led digital campaigns.
KEY WAYS WE SUPPORT SPONSORS:
- Increased Visibility – Boost brand exposure with SEO-optimised content, strong web presence and social reach
- Professional Presentation – Ensure sponsors are represented well across your digital channels
- Engaging Storytelling – Create content that makes sponsors part of the narrative, not just a name on the car
- Real Data, Real Impact – Track engagement and demonstrate return on investment through analytics and reports
When your marketing looks sharp and delivers results, it reflects well on your sponsors too. Let’s help you raise the bar.
LET’S TALK ABOUT YOUR MOTORSPORT MARKETING
Book a free consultation with the StuLane team to see how we can help you elevate your motorsport marketing. Whether you’re a team, driver, championship partner or motorsport brand — we’ll tailor our support to your goals.
Once your form is received, a member of the StuLane team will be in touch to arrange a time to chat.
DIGITAL SUPPORT FOR MINI CHALLENGE TEAMS, DRIVERS & PARTNERS
As the official digital partner of the MINI CHALLENGE, StuLane offers free consultations to teams, drivers, championship partners, and motorsport businesses involved in the series.
Whether you’re looking for a website, help building your brand, or digital marketing support — we’ll guide you with practical advice, fresh ideas and proven motorsport insight.
Spaces are limited, so don’t miss your chance to explore how we can support your next move.
Book your free consultation today.
ABOUT STULANE – MINI CHALLENGE’S DIGITAL MARKETING PARTNER
Founded by former MINI CHALLENGE competitor Stu Lane, StuLane is a specialist motorsport marketing agency delivering digital strategy, website design, content and branding for the racing world.
With over 15 years’ experience in motorsport and marketing, Stu and the team help drivers, teams, sponsors and championship partners get more from their digital presence — and look great doing it.
“Our goal is to give everyone in the MINI CHALLENGE paddock access to professional, effective marketing – turning your racing effort into a stronger, smarter business presence.”
— Stu, Founder, StuLane
TAKE YOUR MOTORSPORT MARKETING TO THE NEXT LEVEL
Want to raise your profile?
Need a professional website or marketing plan that delivers real results?
Looking to showcase your team, brand, or partners more effectively?
Now’s your chance. As the official digital marketing partner of the MINI CHALLENGE, StuLane is offering a limited number of free consultations to help teams, drivers, and motorsport businesses strengthen their online presence and grow their impact in the sport.
Spaces are limited – book your free consultation today!
Driver Sponsorship Services – FAQs
WHO IS STULANE, AND HOW DO THEY SUPPORT THE MINI CHALLENGE COMMUNITY?
StuLane is a specialist motorsport marketing agency founded by former MINI CHALLENGE competitor Stu Lane. As the official digital partner of the MINI CHALLENGE, StuLane supports the championship community with high-impact websites, digital marketing, branding, and content.
We work with drivers, teams, championship partners, and sponsors to help them grow their online presence, tell their story professionally, and make a bigger impact — both on and off the track.
Who are your services for?
Our services are open to anyone involved in the MINI CHALLENGE or wider motorsport industry — including drivers, race teams, championship partners, sponsors, and motorsport businesses. If you’re looking to improve your online presence, we can help.
I’m not a driver — can I still work with you?
Absolutely! We support teams, sponsors, suppliers, organisers and motorsport brands with digital marketing, website design, and content. Our services go beyond just driver support.
What kind of websites do you build?
We build modern, responsive websites that are tailored to your goals — whether that’s showcasing a driver profile, promoting a team, launching a product, or activating a sponsorship. Every site is fast, SEO‑friendly, and easy to update.
Do you help with sponsorship?
We no longer offer sponsorship brokering or matching services. However, we do help teams and drivers create marketing materials, websites, and strategies that showcase their value to sponsors more effectively.
How much does it cost?
We offer flexible pricing depending on your needs. Some teams just want a one-page website; others need full marketing support. That’s why we recommend booking a free consultation — we’ll advise you based on your goals and budget.
Can I see examples of your work?
Yes! We’re proud of the websites and campaigns we’ve delivered in the motorsport world. Let us know what you’re looking for, and we’ll happily share examples or case studies relevant to your needs.
How do I get started?
Just fill out the short form on this page and we’ll get in touch to arrange your free discovery call. It’s no pressure — just a chance to see if we’re a good fit for what you’re looking to achieve.